Rachel Rose — UX/Product Designer
A product designer with a systems thinking approach.
I’m a Senior Product Designer with 8+ years of experience. I have worked for e-commerce start-ups and have also contributed to Enterprise software teams. I have a proven track record of collaborating with product and engineering teams to create new features and improve on existing assets using various testing methods.
I’m currently at Aura, a digital safety company where I contribute to our Growth team. I was previously at Bright Cellars working on the Growth and Member Experience initiatives. I have worked on an enterprise app design system that created easier workflows for developers. I worked on Tuft & Needle’s compare page, which improved the mobile experience. I helped launch Serta’s new website to sell directly to consumers.
Case Studies
Plan Options for Bright Cellars
Our team wanted to give our customers more insight into our Plans before they made a commitment. I contributed as the design lead along with a product team to help improve the funnel and guide users into the 6-bottle box. Read more on Medium
STRATEGY PRODUCT USER RESEARCH
Enterprise App and Design System
I managed 600+ screens of complex security data and user flows. This app serves users who range from novices to highly-technical admins. The goal was to simplify the legacy app, creating intuitive solutions that don't require a manuscript to complete vital actions. Read more on Medium
UX DESIGN SYSTEM
Mattress Compare Page
Our product team’s goal was to reduce complexity of the current experience, helping customers compare products one to one, to simplify tech jargon, and to give users the confidence they needed to make a purchasing decision. Using analytics and user research as a starting point, I helped improve the existing Mattress Compare Page with a UX refresh. Read more on Medium
UX USER RESEARCH A/B TESTING
Spring Promotion
I led Tuft & Needle’s Spring Promotion art direction to help increase sales and promote our products in a new and colorful way. I directed an in-house photoshoot and managed these assets across all marketing channels. This project increased sales by 7% from the year prior and set a new tone for photography assets for the company. Read more on Medium
STRATEGY ART DIRECTION A/B TESTING
Serta Website Redesign
I co-led Serta’s eCommerce website redesign. Our goal was to use the Tuft & Needle experience as a white-labeled product to improve the Serta experience for shoppers. We needed to understand the Serta customer and brand guidelines to bring a fresh perspective that could drive DTC sales. Read more on Medium
STRATEGY ART DIRECTION UX
Product Discoverability
To improve customer experience and increase conversion, I advocated for adding a Product Listing page to the site. Giving the customer more access points to all products on a single page with filtering options, this new feature gives customers control of their shopping experience. Read more on Medium
UX USER RESEARCH
Recommendations
“Rachel is a joy to work with. As a designer, she is disciplined and collaborative. She knows how to go broad and explore openly as well as narrow down and execute. She is also intrinsically motivated and fiercely independent. Right along with her gentle nature lives a strong, creative force.”
—Senior UX Researcher @ Zapier“I worked with Rachel in an adjacent function and then later recruited her into my organization as I knew she is someone who would level-up our UX proficiencies. She takes a user/customer first approach driving toward interactions and solutions that truly shine at the intersection of business value and first class user experience.”
—Chief Technology Officer @ Bright Cellars“Rachel is a fantastic collaborator and can jump in any stage of projects, consistently delivering solid results. Further, she is an absolute gem to work with, always caring for her team members' well-being and offering support in any way she can give it. Rachel has my highest recommendation.”
—Product Designer @ Facebook“Rachel is a rare kind of designer. Not only is she methodical and user-focused, but she is bursting at the seams with limitless creative energy. She approaches each project as an opportunity to learn – about her users' habits and needs, to expand her own skillset, or to create a new experience. She is incredibly thoughtful and kind, and that is apparent in her work – with a strong emphasis on accessibility, inclusion, and equity.”
—Creative Lead @ Angi“Rachel is an amazing designer who can work both in and out of the box. She is able to adhere to guardrails when needed or push the envelope when a particular problem might call for a more creative solution. She is fast and works very well with developers to not only create wonderfully beautiful designs but to also create them with development ease in mind.”
—Director of Engineering @ Bright Cellars
“Rachel’s process accelerated projects and her eagerness and openness to feedback meant we moved quickly through projects without ego, always keeping the customer and the stakeholder in the center of her designs. She also came to the table with her own research, ideas and excitement that made my job as a PM easier. She was always pushing the boundaries of what I thought could be achieved in the time we had. If you are looking for an action-oriented, dependable, thoughtful UX designer, she is it.”
—Senior Product Manager @ Bright Cellars